December 11, 2017
New campaign showcases leading research position within Greater Copenhagen
Attracting international scientists, companies and talent.
Lyngby-Taarbæk City of Knowledge is partner in a new campaign aiming to attract international businesses and talent to Greater Copenhagen’s food and fermentation industry. Industries with strong potential to solve some of the biggest challenges in the world. To solve these challenges, Greater Copenhagen is an ideal destination for international researchers, businesses and talent. This was recently confirmed in a report initiated by the Danish Food Cluster and in collaboration with several universities, Innovation Districts, Copenhagen Capacity and the Capital Region. The report “Greater Copenhagen – from science to business” thus maps 12 leading research areas and strongholds.
The actual Food-campaign is 100% digital and targets international decision-makers through social media content, channeling the target group through this campaign platform. The key message of the food campaign stresses how and why Greater Copenhagen has a significant environment for innovation and value creation. This is primarily because the capital’s research culture is built on a close multi-disciplinary collaboration between universities, businesses, Innovation Districts – and even competitors. This collaboration is also evident in the campaign, targeting European and North American decision-makers who work within the food industry.
The world leading fermentation technology of Greater Copenhagen
The perspectives for fermentation technology are of great interest to Denmark. Consequently, much effort and resources are put into research and the commercialization of new products. In many of the largest Danish biotech, food and agriculture companies, fermentation technology is a fundamental discipline in the manufacturing process for products such as enzymes, beer, dairy products and medicine. The technology is a cornerstone for maintaining Denmark’s internationally recognized strong position in the field.
The industry and the universities have a long tradition of collaboration, particularly in relation to industrial fermentation technology. Initiatives aimed at producing more talented graduates and higher-level researchers underlie massive direct and indirect investments in innovation to create value and to get customers to rethink their enzymes and probiotics suppliers.